Brand delivery interventions
We begin with the view that different people in your organisation relate to your internal brand in very different ways. Some people just need the money and you're providing it at the moment. Others need to feel a sense of status or power from the work they do and your brand has a role in satisfying this need. Others work to make the world a better place.
We help you ensure your interventions meet the needs of these different people. You do this through ensuring each person can develop their own relationship with your brand.
Baseline measures about your internal brand mean we can monitor progress and demonstrate the changes being created. After all, you probably track your brand with your customers to develop your marketing strategy. So how can you hope to create effective alignment internally without doing the same amongst your people?
We spend time with you developing interventions that will realign your brand. Using this model we address the factors that will reduce the inconsistency between your brand promise and the experience of your people. We also focus heavily on the positive factors about our brand that are already enhancing engagement and brand delivery.
During implementation, tracking measures can be useful to ensure your interventions are creating the desired change or identify where they might need tweaking. Whether you take these intermediate measures or not, you'll certainly need a regular check on progress against your targets. We have close to twenty years' experience in this field so you're in safe hands here too.
We know from experience that it's vital for you to have a strong business case. By taking an evidence-based approach and grounding it firmly in reliable measure that impact performance we can help you create and prove your business case.
Our interventions are built on an integrated approach. It's clear that no one type of intervention will suit all situations. It very much depends on your business and its unique set of drivers. What we do know from our experience is that your interventions will fall broadly into three types and you can read more about these on the following pages.
