Organisational
Some aspects of your internal brand need intervention at the organisational level. After all, your goal is to align the entire organisation behind your brand.
At Britten People we think it’s a bit like decorating and furnishing your house. It’s about creating a comfortable environment where you can have the kind of experiences you want and like. Somewhere you can share great experiences with your friends and family.
In your organisation a vital starting point is to work on your values. We help you examine how these relate to the kind of culture that will help deliver your business strategy and goals. Often a challenging area of work, it's one where we excel.
Crossing the traditional boundaries of HR and Marketing we help you turn values into the everyday work experience that true brand alignment is all about. Crucially we work with you to help your people translate values into behaviour. Without this you'll simply end up with some great aspirations, a few nice pictures and a lot of posters on the walls!
You already know that communicating with your people is crucial for success or you wouldn't have got this far in our site. However, using your communications to support brand alignment can be a tricky one. Do those posters listing the brand values have any effect? Why do they keep sending guidelines for the font and logo colours?
Getting brand communications wrong inside your organisation can be a big turn off for what should be a big motivator for your people. We don't just mean using the wrong colours either. With our extensive experience of brand communications inside organisations we can help develop your comms team capabilities while supporting the comms work itself.
In line with our model of sustainable change, our preference is to help you develop the capability to make these changes yourselves. In this way you'll achieve the maximum return on your effort and investment.