Britten People - Embedding change

Truly embedding change

Your organisation wouldn't introduce a new product or service without doing its utmost to build awareness, and create a positive response amongst potential customers. So why would you think of introducing change in your organisation without doing your best to ensure a positive response and motivation from your people?

Sadly, many approaches to change and project implementation still use an outdated model that relies on communication, rather than grounding change in the latest understanding of behavioural science. Their model stresses the need to create the right messages and 'manage' the right channels. This means people are 'told about' something when they really want to be involved in it. That’s why you still see newsletters and email briefings rather than something that delivers the behaviour change you need.

Our approach is different. Using current models of organisational change and performance, we focus on "the response you get" from your people. We help you achieve success by helping to define where you want to be in behavioural terms and then using integrated interventions that help your people move in a direction which is necessary for business success.

Any change involves behaviour and the underlying patterns of psychological response.

We are all aware of times when people know what they should do, but they still don't do it. In we are often aware of a behaviour and understand it to be necessary long before we adopt it ourselves. Other factors influence our decisions: we feel people around us wouldn't approve or we don't actually know how to do what’s necessary. Just because someone wants to do something it doesn't mean they will.

Achieving successful change rests on your ability to engage your people and help them adopt the change themselves.

We help you achieve this by

  • Identifying the unique behavioural drivers of your success and the factors that might derail your change.
  • Tailoring your interventions to build buy-in and create a common understanding of what the organization is trying to achieve
  • • Galvanizing people behind this goal and creating motivation.

This is the heart of truly successful change.

As you'll have seen elsewhere, our approach is evidence-based so we provide you with metrics throughout the process. This is not only vital to track the performance of the change but also to demonstrate to your business that progress is being made.

We'd like to help you gain the significant advantages that our experience will bring to your business. You can read more about our approach and the tools we use by following the links. Or you can contact us direct through this link.

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