Brand engagement
The effect of your brand on engagement should not be overlooked. Truly successful organisations are able to align their people behind the brand they are delivering.
Make no mistake, whether the employee experience gels or jars with your external brand promise - will have an enormous impact on levels of engagement.
For example, one of your brand values emphasises quality yet it's a nightmare trying to get an answer about your expenses - and that water machine's been bust for a week! You can see how it happens.
In fact there is a risk from internal brand work that you actually drive engagement down. You're busy reminding everyone about the brand values and the customer promise. Your employees are looking at how often you live up to those promises in the workplace!
At Britten People we have a unique approach to brand and its role in employee engagement. Our brand engagement tool enables you to understand how your brand and its dimensions are working inside your organisation. Are they enabling or derailing attempts to improve engagement? This tool reveals whether and where you need to take action about your brand and its values inside your organisation if you want to overcome sources of resistance to excellent business performance.
Read more about our internal brand services here
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